Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from gogato.in (the “Site”).

1. Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or sporting goods products that you view, what websites or search terms referred you to the Site, and data on how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following standard technologies:

Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit allaboutcookies.org.
Log Files: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site, helping us understand customer engagement.

Order Information

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect specific information from you. This includes your name, billing address, shipping address, payment information (including credit card numbers and other accepted digital payment methods), email address, and phone number. We refer to this information as “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we are speaking both about Device Information and Order Information.

2. How Do We Use Your Personal Information?

To Fulfill Your Orders

We use the Order Information that we collect generally to fulfill any orders placed through the Site. This includes:

Processing your payment information.
Arranging for shipping and courier delivery.
Providing you with invoices and/or order confirmations.

To Improve and Secure Our Store

Additionally, we use this Order Information to:

Communicate directly with you regarding your purchases.
Screen our orders for potential risk or fraud.
Provide you with updates, information, or targeted advertising relating to our sports gear and products, strictly in line with the preferences you have shared with us.

To Optimize the Experience

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with gogato.in, as well as assessing the performance of our marketing and advertising campaigns.

3. Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers to help us run our business operations effectively, as described above:

Shopify: We use Shopify to power our online store. You can read more about how Shopify handles your Personal Information here: Shopify Privacy Policy.
Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also entirely opt-out of Google Analytics here: Google Analytics Opt-out.
Legal Compliance: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioural Advertising & Marketing

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. To better understand how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org.

You can easily opt out of targeted advertising through the platform preference centers listed below:

Facebook: Facebook Ad Settings
Google: Google Ad Settings
Bing: Bing Personalized Ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

5. Additional Disclosures

Do Not Track

Please note that we do not alter our Site’s data collection and user practices when we detect a "Do Not Track" signal from your browser.

Data Retention

When you place an order through the Site, we will maintain your Order Information safely for our internal records unless and until you explicitly ask us to delete this information.